Kultur i KBH

I did this mini CVI for an influencer account in Instagram after a request from the hosts. They were looking for an identity that represented the broad scope of dealing with culture in its broadest form. I chose to challenge their color palette and add more contrast, and I created a logo based on a composition of different fonts and small illustrations. My purpose with that idea was to embrace the incredibly many different genres that also appear on the profile. In addition, I developed a simple, illustrative language that can be usec to create a system of categories so that their followers can easily and intuitively understand which branch of culture it is.

Identity for @kulturikbh

Primary logo

Secondary logo

Primary logo and blakc/white logo

Colour palette

Location illustrations
Location illustrations
Activities illustrations
Activities illustrations
Food illustrations
Food illustrations

The identity implemented on their IG profile

Tote mag merch idea

Tshirt merch idea

Disgarded drafts

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