Visual identity and packaging for a fictive brand called 'nucleus'. I felt like experimenting with something minimalistic and simple. Nucleus means 'the central and most important part of an object, movement, or group, forming the basis for its activity and growth'. To me, the visual language should participate in the brandstory, name etc. Therefore I made this abstract illustration that symbolizes growth. Skin is constantly growing and developing - just like us humans. This fictive product aims to tell that story and of course sell and produce products that embraces that fact.